PR student

Hi my name is Caitlin Welsh and I am a senior at the University of Wisconsin- Whitewater. When I started at Whitewater my goal was to be in the field of marketing. I wanted to be a CEO of my own marketing corporation, but as time passed on I decided that marketing wasn't for me. When I was contemplating my career choice a friend of mine suggested public relations. They told me how it was similar to marketing but more oriented towards the public. After I researched the field I realized that working in public relations is something that I would be good at and love at the same time. I would get to work with a company and their publics together.

I have now been studying public relations for the last year and a half. Everyday I learn something new and it gets me exciting for what my future will hold! For example my public relations tactics class has me tweeting. I have never used Twitter before, so it should be challenging and new at the same time!

Some of the things that I look forward to learning this year are how to develop and the understanding of the role of social media and how public relation practitioners use social media. This will be really interesting for me because other than Facebook, I do not know a lot about how social media works. I know how great it is in public relations, but I am not really skilled on how to coincide the two.
I also look forward to learning how to demonstrate the ability to edit verbal and and visual information appropriate to public relations needs. In my past classes I have learned the different strategies and tactics, but I am interested in learning which work better in different situations.
I have never blogged before, so bare with me if it is not up to par. I look forward in sharing my public relations endeavors over the span of this semester!