Before Steve go to where he is now, he carried many jobs working in the fields of public relations and journalism. After graduating from University of Wisconsin-Milwaukee with a degree in mass communications in 1998. Before getting his executive position at LePoidevin Marketing he worked for Community Newspapers Inc. and then the Milwaukee Journal Sentinel. Steve has also worked in special affairs for the United States Air force making him an expert in media relations, community relations, publication design, and editing.
During his lecture Steve taught the class about Cision Point. Cision Point is an online company that helps companies build their databases. For a couple thousand dollars Cision Point allows companies to see lists of available media that their companies would benefit from. From these sources of media companies can send news releases about their clients in hopes that the media outlet will publish their news release. This company is very beneficial to public relations practitioners.
Steve also brought a case study for the class to go over in groups. I really like when guest speakers prepare some kind of in-class activity. From this case study the class can apply what they have learned to a real life situation.
I really enjoyed Steve Staedler. I thought that he was very relatable and he has had a lot of experience in the field of public relations. I liked how he brought actual examples of the work that he does. From the examples the class can see the end result of a PR plan that Steve had for one of his clients. Steve is a great example of how someone can start at a low paying job at a newspaper and end as an executive at a marking company.
